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Appoly

UX & Design

User Experience & Design

Research-led product and interface design that makes complex software feel obvious. And turns first-time users into repeat ones.

Design that earns its keep

Good design isn't a coat of paint at the end of a project. It's the difference between a tool people tolerate and one they recommend.

What we do

  • Discovery and product strategy: interviews, journey mapping, competitive teardowns.
  • Information architecture: getting the structure right before anything is drawn.
  • Interaction and interface design: Figma, design systems, prototypes.
  • Design systems: component libraries, tokens, documentation that survive a redesign.
  • Accessibility: designing for WCAG 2.2 AA from the first sketch.
  • Usability testing: moderated and unmoderated, against real tasks.