Software that ships, and keeps shipping. Almost twenty years of mobile apps, web platforms and agentic AI, now built from South Melbourne.
Human-Led. AI-Accelerated. Impact-Focused. Appoly's Australian studio, part of a group with teams in Melbourne, Leamington Spa and London.
Appoly built AI specification extraction for valve PDF datasheets. Engineers get pressure ratings, materials, and connection sizes back as structured data.
| Reduction in manual extraction time | 95% |
|---|---|
| Documents processed in days | 10,000+ |
Cafe2U
Tidy
HIPPO
Smartily
Historic Warwick
Roebuck
Global SWF
Aesthetic Nurse Software
PSC Support
Delivery Manager
Dennis Global
Cambridge Sleep Science
Valve specification extraction, housing operations, field tools, logistics. Every one of them shipped. Most are still shipping, years on.
A multi-platform housing operations system. AI-assisted decisioning and modern DevOps brought to a previously paper-driven workflow.
Construction & Utilities · 2024
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A web admin portal plus iPad app for field staff at the UK's largest water-only supplier. Home water-saving assessments scheduled, captured, and analysed end-to-end.
Construction & Utilities · 2024
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An iOS app that automatically distinguishes business mileage from personal driving. Reclaims expense time, improves accuracy, and removes the friction of manual mileage logs.
Automotive Software in Australia · 2024
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A cloud-based logistics platform for cross-border e-commerce parcel delivery, with intelligent routing and end-to-end parcel visibility across global networks.
Construction & Utilities · 2024
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Senior people on your account from day one. Nobody gets passed to juniors mid-project. Melbourne and the UK keep work moving while you sleep.
James Merrix
Co-Founder & Group Director
Mark Darling
Managing Director
Guy Stanton
Co-Founder & Executive Chair
John Wedgbury
Chief Technology Officer
Gurd Golar
Solutions Architect
Justin Hayles
Head of Projects
Every Appoly engagement follows this sequence. Writing it down is easy. The work is doing it.
Understand the operation, the people, and the outcome. Before any code gets written.
Research-led product and interface design. Accessibility built in from the first sketch.
Working software in users' hands every fortnight. Not at the end of a 12-month plan.
Every release tied to an outcome we agreed on. Reviewed against it. Adjusted where it isn't landing.
Continuous evolution informed by real usage data, not assumption or HiPPO.
New capabilities (AI, AR, IoT) adopted when they pay off. Not when they trend.
Most clients work with us across all three. A handful only ever need one. The shape of the engagement is yours to choose.
Strategy, discovery, architecture, and AI readiness. Getting the brief right before anyone builds anything.
Native mobile, web, custom software, AI. Engineered by senior teams who own the work end-to-end.
Maintenance, support, and ongoing evolution. Keeping products modern years after the launch hype dies down.
Agents, RAG, and AI wired into the products you already run. We start with the workflow, then pick the model that fits.
“Appoly understood our operations within the first week and shipped working software within the first month. They've been part of our team ever since.”
Operations Director
AIM Housing
“A genuine technology partner. Considered, responsive, and demonstrably better than the firms we'd worked with previously.”
Managing Director
Global SWF
“We've grown with Appoly. The work has scaled as we have, and the relationship hasn't lost any of the care it started with.”
Head of Technology
Cafe2U
Tech choices outlive the agency that picked them. We work on platforms with deep talent pools and predictable upgrade paths, so when you need to add an engineer, hand the project to a CTO, or bring development in-house, you can. No bespoke frameworks. No lock-in.
The patterns repeat across hundreds of projects. The details are what change the outcome.
2024
UK App Awards
UK App Awards Winner
2024
Clutch
Clutch Top Developer
2023
Good Design Awards
Good Design Awards Finalist
2022
Deloitte
Deloitte Technology Fast 50
For people who build software, buy it, or are still choosing.
Business · · 7 min read
Go-live is when the roster, the data, and the support path meet the new system. The first quarter is mostly learning what the software actually does in your week.
AI · · 7 min read
Two weeks is long enough to see whether a pilot has a workflow, a baseline, and a human review path, or whether it is being written up as a slide deck.
Business · · 7 min read
A short brief that names the work, the people, and the outcome. Enough for a 20-minute call to be useful. You do not need a six-month spec.