Software that ships, and keeps shipping. Almost twenty years of mobile apps, web platforms and agentic AI, now built from South Melbourne.
Human-Led. AI-Accelerated. Impact-Focused.Appoly's Australian studio, part of a group with teams in Melbourne, Leamington Spa and London.
A UK valve supplier in oil and gas gets structured data from specification PDFs in about 6 minutes per document, with 97.3% field accuracy on 120 test documents.
| Per document | 6 minutes |
|---|---|
| Field accuracy on 120 test documents | 97.3% |
| Person-days saved a month | 200 |
| Fields extracted per document | 50+ |
Cafe2U
Tidy
HIPPO
Smartily
Historic Warwick
Roebuck
Global SWF
Aesthetic Nurse Software
PSC Support
Delivery Manager
Dennis Global
Cambridge Sleep ScienceA call list, a stock import, a commissioning record, and a site model.
AI Prospect Intelligence puts 100 companies on the list, each with a reason, after a person approves it.
Financial Services · 2026
The SJ Dixon listing lead approves one import, including a live range of 323 variants.
Retail · 2026
HHIC Benchmark stays on the phone for the installer, with a further app release in September 2026.
Construction & Utilities · Ongoing since 2020
AIM Housing teams photograph the development on the phone, including where there is no signal.
Construction & Utilities · 2024
Senior people on your account from day one. Nobody gets passed to juniors mid-project. Melbourne and the UK keep work moving while you sleep.
James Merrix
Co-Founder
Guy Stanton
Co-Founder & Executive Chair
Mark Darling
Managing Director
John Wedgbury
Chief Technology Officer
Gurd Golar
Business Analyst
Alex Newberry
Business Development Manager
Every Appoly engagement follows this sequence. Writing it down is easy. The work is doing it.
Understand the operation, the people, and the outcome. Before any code gets written.
Research-led product and interface design. Accessibility built in from the first sketch.
Working software in users' hands every fortnight. Not at the end of a 12-month plan.
Every release tied to an outcome we agreed on. Reviewed against it. Adjusted where it isn't landing.
Continuous evolution informed by real usage data, not assumption or HiPPO.
New capabilities (AI, AR, IoT) adopted when they pay off. Not when they trend.
Most clients work with us across all three. A handful only ever need one. The shape of the engagement is yours to choose.
Strategy, discovery, architecture, and AI readiness. Getting the brief right before anyone builds anything.
Native mobile, web, custom software, AI. Engineered by senior teams who own the work end-to-end.
Maintenance, support, and ongoing evolution. Keeping products modern years after the launch hype dies down.
Agents, RAG, and AI wired into the products you already run. We start with the workflow, then pick the model that fits.
“Appoly understood our operations within the first week and shipped working software within the first month. They've been part of our team ever since.”
Operations Director
AIM Housing
“A genuine technology partner. Considered, responsive, and demonstrably better than the firms we'd worked with previously.”
Managing Director
Global SWF
“We've grown with Appoly. The work has scaled as we have, and the relationship hasn't lost any of the care it started with.”
Head of Technology
Cafe2U
Tech choices outlive the agency that picked them. We work on platforms with deep talent pools and predictable upgrade paths, so when you need to add an engineer, hand the project to a CTO, or bring development in-house, you can. No bespoke frameworks. No lock-in.
The patterns repeat across hundreds of projects. The details are what change the outcome.
2024
UK App Awards
UK App Awards Winner
2024
Clutch
Clutch Top Developer
2023
Good Design Awards
Good Design Awards Finalist
2022
Deloitte
Deloitte Technology Fast 50
For people who build software, buy it, or are still choosing.
Business · · 7 min read
Go-live is when the roster, the data, and the support path meet the new system. The first quarter is mostly learning what the software actually does in your week.
AI · · 7 min read
Two weeks is long enough to see whether a pilot has a workflow, a baseline, and a human review path, or whether it is being written up as a slide deck.
Business · · 7 min read
A short brief that names the work, the people, and the outcome. Enough for a 20-minute call to be useful. You do not need a six-month spec.