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Appoly

Software Development

Website Development in Australia

Website development services for Australian organisations, built in South Melbourne for marketing sites, content-managed sites, and storefronts.

Appoly builds websites in Australia from South Melbourne. A senior team does the work, and delivery is human-led and AI-accelerated.

The work covers marketing sites, content-managed sites, and e-commerce storefronts. Marketing teams update the content themselves. Pages are obvious about what they do, and they stay fast on every connection.

How we work

Working software reaches users every fortnight. You own the code, infrastructure, and documentation. We hand those over cleanly, without lock-in or bespoke frameworks.

What we use

Frontends are Astro, Next.js, or Nuxt, with progressive enhancement and minimal JavaScript. Content sits in Sanity, Storyblok, Contentful, WordPress, or Statamic. Storefronts use Shopify, or a custom cart on Stripe or Adyen. We include performance, SEO, and conversion from the first pull request. Accessibility is WCAG 2.2 AA. Analytics and experimentation have measurable goals from day one.

Design sits with User Experience & Design. Web applications sit with Web Application Development. Hosting sits with Hosting & Cloud Infrastructure. If the site collects personal information, Privacy Act duties are part of the same build.